Top of Mind Networks introduced Surefire Lookbook, a characteristic designed to assist mortgage lenders within the recruiting course of. With Surefire Lookbook, lenders can showcase their funding in advertising know-how and display their skill to assist potential mortgage officers compete with content material.
Surefire Lookbook might be customized with the distinctive branding of a lender and the picture, contact particulars and site of the potential mortgage officer. Potential recruits can see themselves featured in advertising emails, open home flyers, unsolicited mail postcards, interactive multimedia, and many others. from their future employer, together with co-branded advertising campaigns additionally that includes an actual property agent or different referral companion.
“A mortgage lender’s funding in efficient advertising and know-how is a vital think about attracting expertise, particularly within the ultra-competitive job market our business faces at the moment,” Prime of Thoughts stated. Chief Income Officer Nick belenky. “Our purpose is easy: to indicate prospects how their future employer’s advertising program will assist them generate extra leads, collaborate with referral companions, and preserve a full pipeline.”